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Social/Digital Media success:5 hard truths you can not ignore.

Every hard work should have a reward. Every seemingly difficult task must has a better and easy way to do it when compare to other routes. Labouring hard may not justify result. Knowing how to do it...

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Google Reader: The Morning after

It is no longer news Google Reader is now dead. The obituary is everywhere. Its death cannot be said to be natural, it was induced or what can be regarded as euthanasia. This seems to be the way out...

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6 ways to extreme success on social media

There are several routes to success in every endeavour. But not every road gets you to the place you are going. In the new communication landscape we find ourselves, we know a solo run has become...

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Digital Media diseases: When your targets are ‘idiots’ or suffering from ADHD

Those who refuse to learn will soon be forgotten. The age we live in require possession of updated information at one’s finger tips. Many issues are raising their ugly heads and lots of professionals...

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How to create a future for your brand with digital media

The future we talked about yesterday is here. Many of us do not realize this early. When the tomorrow we envisage comes, we postpone it till tomorrow. Unfortunately that tomorrow never arrives for...

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The Age of relevance marketing: will your brand survive?

Digital technology has thrown up a new demand in marketing process. It is no longer about good product and services alone. Nor is it mainly about the expertise of the management. While these are great...

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How to make headway in online activities like blogging, social and...

Everyone is a partial participant today in digital activities. It is either you are being talked about or you are part of the conversation. It is becoming a hard thing to remain neutral. Unfortunately...

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The four-roller chair called Social marketing: You will fall if…

About three weeks ago, I walked into an office and learnt a firsthand lesson from observing  one of the company’s middle level managers. Whatever happened to his chair, it has three rollers instead of...

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Brand positioning: why you cannot ignore… despite Al Ries’

Al Ries and many other experts in this field had dominated the discussion up till early 21st century. Some of their principles are still valid but will require modification. Their philosophies were...

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Social Media Marketing: Mashable.com may be inaccurate on this

As Social media advanced in usage with several attendant opportunities, we (individual users), must also think twice. The demand is shifting from being transparent. People are saying that is no longer...

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